22 Jan Alicante Port of Departure registers a historic following on its social networks with 3 million accounts reached
The Generalitat Valenciana has managed to multiply the projection of Alicante Port of Departure through the promotion and coverage of the event on digital channels
This year’s edition of Alicante Port of Departure, the global event organised by the Generalitat Valenciana to mark the start of the Sailing Tour of the World from Alicante, with an absolute success in terms of attendance, has also had a historic following on its digital channels. Its social networks have reached three million people in the last two months, one million of them during the event itself, from 7 to 15 January.
If the attendance figures at the Ocean Live Park site in this edition have been the highest of the five editions, with 303,000 visitors throughout the week and a daily average of 35,000 visits, this trend has also been transferred to the virtual world, where Alicante Puerto de Salida has had a historic following on its Instagram, Facebook, Twitter and Youtube channels.
The social networks of Alicante Puerto de Salida have generated 1,733 publications in the last two months, 1,200 of them between 7 and 15 January, which have received 1,300 mentions, of which 720 have been in digital publications and 550 have been on social networks.
These mentions in digital media and blogs, among others, have had a reach of 19.2 million people, while mentions on social networks have reached 1.2 million people.
On popular social networks such as Facebook and Instagram, an average of 60 posts per day were made during the event, including reels, stories and live feeds. The YouTube channel, meanwhile, has achieved nearly 185,000 views, with 2,000 hours of playback, nearly 14,700 impressions.
The entire campaign carried out on the digital channels of Alicante Port of Departure has had an impact that, in terms of Advertising Equivalent Value, known as AVE, has been 1,745,000 euros.
By accounts, on Instagram 1.35 million accounts have been reached (573,000 during the event) while on Facebook the figure rises to 1.31 million (224,000 between 7 and 15 January). On each of these networks, an average of 60 posts per day were published, including reels, stories and live feeds.